3. Jim Stengel Purpose Driven Brand – Idea Festival Louisville KY

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Purpose Driven Brand Concept
Catalyst for positive change & growth
Author: Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies
to pursue full time
Pampers — from functional to higher ideals of helping parents to develop healthy, happy babies = triple in size and 4x profits leading to promotion to CMO
Helped company to become more impactful and engaging
Left P&G to pursue full time
Purpose Driven Brand = one that grows and activates an ideal in all they do
“Businesses to be about building deep, authentic relationships”
Generousity, service, compassion, making a difference
Era of higher ideals

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